Location: Cork Role: Permanent

Details:

Marketing Manager required to lead and develop the marketing function for an expanding Irish supplier of Steel, hardware & plumbing materials .

This role will focus on building a comprehensive marketing strategy that supports retail and B2B business objectives. From managing social media campaigns to overseeing website updates and enhancing our product offering visibility, you will play a pivotal role in shaping our marketing landscape.

This is a hands-on position ideal for a marketing professional who thrives on initiative and enjoys balancing creative strategy with practical execution.

Key Responsibilities

• Develop and implement marketing strategies that align with business objectives for both retail and B2B markets.
• Develop product activation initiatives to improve brand awareness and grow sales
• Drive product visibility by creating compelling product marketing materials and campaigns.
• Manage social media marketing campaigns, including content creation, scheduling, and analytics.
• Oversee the redesign, content updates, and optimisation of the company website to improve user experience and engagement.
• Conduct market research to identify trends, opportunities, and customer needs in both retail and B2B sectors.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels.
• Monitor and analyse marketing performance metrics, providing regular reports and actionable insights.
• Handle administrative tasks related to marketing, including maintaining budgets, processing invoices, and coordinating with external vendors.

Experience

Marketing Manager required to lead and develop the marketing function for an expanding Irish supplier of Steel, hardware & plumbing materials .

This role will focus on building a comprehensive marketing strategy that supports retail and B2B business objectives. From managing social media campaigns to overseeing website updates and enhancing our product offering visibility, you will play a pivotal role in shaping our marketing landscape.

This is a hands-on position ideal for a marketing professional who thrives on initiative and enjoys balancing creative strategy with practical execution.

Key Responsibilities

• Develop and implement marketing strategies that align with business objectives for both retail and B2B markets.
• Develop product activation initiatives to improve brand awareness and grow sales
• Drive product visibility by creating compelling product marketing materials and campaigns.
• Manage social media marketing campaigns, including content creation, scheduling, and analytics.
• Oversee the redesign, content updates, and optimisation of the company website to improve user experience and engagement.
• Conduct market research to identify trends, opportunities, and customer needs in both retail and B2B sectors.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels.
• Monitor and analyse marketing performance metrics, providing regular reports and actionable insights.
• Handle administrative tasks related to marketing, including maintaining budgets, processing invoices, and coordinating with external vendors.